Rocha.style (https://brianna.rocha.style) is a tribute to a budding artist in the cosmetology field. The idea behind the site was to offer as much visual sensation as she provides in her medium of choice, hair coloring. Large swathes of color can be seen throughout the site painted in broad strokes yet limited to focal points so the viewer isn’t side tracked from the site’s main point that being to appreciate the work of the artist Brianna Rocha.
Parallax scrolling was decided upon to provide a subtle change from scene to scene that would allow previous elements to fade out while new ones were added in. The goal was to provide an experience of traversing through the website rather than having the user’s experience so pointedly divided. Ultimately the culmination of the experience leaves the user with an impression that focuses on the artist’s portfolio of work and her spirit.