The Future of Marketing and Advertising
Social media platforms allow individuals to connect with each other, share news, videos, and pictures, regardless of physical distance. Because of smartphones, people can carry social media with them wherever they go, and social media’s popularity cannot be denied.
- 1 out of every seven people on the planet uses Facebook
- There are nearly 1 billion accounts combined on Twitter and Instagram
- Almost one-third of Earth’s population owns a smartphone
- Social media accounts for the majority of app use on smartphones
Businesses want to capitalize on the exposure that a social media platform can ensure, so social media marketing and social media advertising have become critical practices.
The discipline of marketing focuses on creating a demand for goods and services in order to meet the wants and needs of consumers. Concentrate on a single subject instead of trying to specialize in multiple areas, because it is easier to focus on something specific instead of forfeiting quality for a higher quantity of content. What need does a particular service fulfill that a consumer does not already receive from elsewhere? Recognizing what is unique about content will make a service much easier to market.
The Most Popular Social Media Platforms
The optimal platforms for social media marketing are Facebook and Twitter. For businesses, Facebook offers a "preferred audience" page which will help match an individual specialty to the right audience. Twitter is ranked as one of the most visited sites in the U.S. and is ideal for quick and easy updates. Other popular social media platforms, such as Instagram and Pinterest, tend to attract niche audiences and are very visually oriented. A business with a keen eye for visuals may find those sites useful.
Relationships with the Audience
A positive brand association is imperative, so creating, developing, and maintaining relationships with an audience is paramount. Regularly blogging on social media about services and events will help keep people aware of what a business can offer. Posting something at least once a week is recommended. Consumers may have questions, and responding in a timely manner will sustain good relations. Customers who are treated well are more likely to share content and expand awareness of a product or service.
Keep Track of Content Performance
There are different programs that analyze keyword performance across various social media sites. Those tools will help tailor a particular post to the specific social media platform where it is likely to perform better. Monitoring how well those posts are performing by keeping track of likes and shares will help a company refine a strategy. Analyze this information regularly so content can be published at the time and place it will best perform.
Social Media Advertising vs. Television Advertising
Social media advertising is a paid form of promotion for goods or services that utilize social media to target consumers. Nearly half of consumers use social media to consider purchasing decisions, and advertisers know it. In terms of actual dollars spent, digital advertising is projected to surpass television advertising at any moment.
- The average person spends nearly 3 hours per day watching television
- The average Facebook user spends roughly 50 minutes on the social media site every day
- In one study, almost 3/4 of respondents admitted to visiting social media during commercials
- Nearly all of those respondents admitted that they preferred Facebook
People are ignoring television commercials and opting to check social media, and Facebook is the leader on the internet regarding social media ad-spending in the United States.
Targeting by Demographics and Interests
Facebook and Twitter offer unique ads based on a company’s needs and budget. Both social media platforms allow a business to target consumers by demographics and interests. This revolutionary tactic fits the right business with the right customer – something that television certainly cannot offer. A company willing to spend money on advertising using this method is much more likely to see a higher return on investment.
Social Media Advertising in the Digital Age
As the digital age continues, more people are using social media and spending, even more, time on social media platforms. There are now agencies that specialize in digital ad campaigns, all of which include social media. Even those companies know that social media is the future of advertising. Someone who wants to take advantage of the most visible advertising real-estate must consider a plan for utilizing social media for advertising. Start taking action, and begin capitalizing on the potential that awaits what you offer on social media.